Does the forced perspective for the new iPhone 5 lead image insight monolithic connotations?
Since the perspective is hugely distorted from that of the normal focal length, it gives the impression that the phone is on a much larger scale. (Go on, hold your phone right up close to your eyes… I did). In the image above the angle of the top of the iPhone parallels that of the top of the monolith from the well known 2001: A Space Odyssey - dawning of man scene. Perhaps Apple were considering similar contextual outcomes to Kubrick when making this image, or perhaps it’s just a coincidence. However, the monolith from 2001 inspires or encourages the technological progress and development of mankind. I would not be surprised if this was considered, since Apple put a lot of thought (and persuasive material) into almost everything they do.